THE PWHL'S RAPID EXPANSION — AND WHAT IT MEANS FOR YOUNG PLAYERS

The Professional Women's Hockey League has exceeded expectations in its early seasons, with growing attendance, expanding media deals, and increasing player salaries. For young women's hockey players, the implications are significant.

For the first time, there's a clear, viable professional pathway for female hockey players in North America. This changes the conversation around development, recruiting, and career planning in ways that the women's game has never seen before.

"The growth of the PWHL means that the decisions families make at the junior and college level now have professional implications," said ISM's Courtney Tougas, who leads the agency's Women's Hockey Division. "We're helping our clients position themselves not just for college hockey, but for what comes after."

ISM's Women's Hockey Division provides female athletes with the same comprehensive development, recruiting, and representation services that the agency offers to its men's clients — including contract negotiation, scholarship strategy, and professional placement.