Family Advising

THE ROAD MAP TO COLLEGE HOCKEY

The path from minor hockey to the next level is the most stressful thing a hockey family goes through. Everyone's got advice: coaches, other parents, guys on Twitter. Most of it's either wrong or self-serving. We cut through the noise. We sit with your family, assess where your kid actually is, and build a plan based on reality, not hope.

We've done this for hundreds of families. $7.7M+ in scholarship dollars secured. Players placed across the OHL, WHL, QMJHL, USHL, BCHL, NCAA D1, D3, and prep schools across North America. We know how the system works because we've been inside it from every angle.

$7.7M+
Scholarship dollars secured for ISM families
40+
Junior & college leagues covered
9
Dedicated regional family advisors
Leagues Our Players Compete In
NHLAHLOHLWHLQMJHLUSHLBCHLAJHLOJHLNAHLNCAA D1NCAA D3Prep School
The Timeline
STAGE BY STAGE

Every player's path looks different, but the timeline has patterns. Here's the framework we use with every family, adjusted to the individual player's situation.

01
Ages 13–15

COMPETITIVE MINOR HOCKEY

This is the foundation. Your kid needs to be playing AAA or the highest level available in a competitive hockey market: Ontario, Michigan, Minnesota, New England, Alberta. If you're not in one of those, you need to be realistic about what it takes to get noticed.

⛸ On-Ice Focus
Power skating, edges, puck skills, hockey IQ. This is where habits get built. Bad mechanics now become impossible to fix later.
📊 Video Review
Start using Hudl and LiveBarn now. Not for highlights, for understanding your game. Decision making, positioning, compete level.
💪 Off-Ice Training
Age-appropriate strength and conditioning. Core, legs, explosiveness. Kids who start training properly at 13 have a massive advantage by 16.
📚 Academics
NCAA D1 requires a real GPA. Some programs want SAT/ACT scores. Start now. It's way easier to maintain grades than to dig out of a hole at 17.
02
Ages 15–17

EXPOSURE & DRAFT YEARS

This is where families start losing sleep. CHL draft is coming. USHL tryouts. Prep school applications. Everyone's got an opinion. The decisions you make at 15 and 16 set the trajectory for the next 5 years. This is where having someone who's been through the system, not just read about it, matters most.

🏒 CHL Draft Prep
We use our network to get real feedback, not flattery, on where the player stands and what they need to work on before the draft.
🛤 Junior Options
BCHL, AJHL, OJHL, NAHL: all solid development paths. Prep schools and AAA academies are real options too. We lay out every path and what each one actually leads to.
📞 Program Outreach
Our advisors start contacting college programs directly. Not mass emails. Real conversations with coaches to gauge interest and set realistic timelines.
⚖️ The Big Decision
CHL vs NCAA vs Europe. There's no one right answer. We help families weigh scholarship money, development speed, education value, and long-term pro potential.
03
Ages 16–20

JUNIOR HOCKEY & COMMITMENT

Now you're in the system. USHL, CHL, or a strong Tier 2 league. The goal is clear: perform, develop, and find the right college fit. The recruiting calendar has specific rules — when coaches can call, when you can visit, when you can commit — and missing a deadline or window can cost you opportunities.

📅 Key Dates
Coaches can contact you January 1st of sophomore year. Verbal commits can be extended August 1st of sophomore year. NCAA Eligibility Center registration should happen early.
🏫 Campus Visits
Official and unofficial visits matter. The campus, the coaching staff, the program culture, the academic fit, the town. All of it factors in. We help families prepare the right questions.
📝 Scholarship Offers
Not all scholarship offers are equal. Full ride vs partial, guaranteed vs conditional, academic vs athletic money. We break down every offer so families understand exactly what they're getting.
🧠 Character Matters
Scouts look at skill, compete level, and character. Be coachable. Be consistent. The kid who works hard and is easy to coach will always find a spot over the talented headache.
Straight Talk
MISTAKES WE SEE

After working with hundreds of families, these are the things that burn people. Every one of these is avoidable with the right advice.

🚫
Committing too early

A verbal commit at 15 sounds exciting. But if the kid develops differently than expected, or the coach leaves, you're stuck. We tell families to slow down and make sure the fit is right, not just fast.

🚫
Ignoring academics

We've seen kids lose D1 offers because their GPA was too low for the NCAA Eligibility Center. By the time they realize it, it's too late to fix. Grades need to be a priority from age 13, full stop.

🚫
Chasing the name, not the fit

A D1 program that sits your kid on the bench for two years is worse than a D3 program where he plays 20 minutes a night and loves it. The "best" school is the one that's right for your kid, not the one with the biggest logo.

🚫
Listening to the wrong people

Other hockey parents, guys with "connections," coaches with conflicts of interest. Everyone has advice. Very few people have the full picture. Work with someone who does this for a living and has no agenda other than what's best for your kid.

Your Advisors
THE PEOPLE

These aren't salespeople. They're former players and coaches who've been through the system themselves: as athletes, as recruiters, and as mentors. They know what they're talking about because they've lived it.

Family Advisor
SEAN MCGOVERN
📍 Calgary, AB
+1 (905) 699-7312

Sean played NCAA D1 hockey at St. Lawrence University under Greg Carvel, who went on to become an NHL coach and won D1 coach of the year. Before that, he went through the Taft School and played in the BCHL with the Surrey Eagles. So he knows the prep school path, the junior path, and the D1 path. After college, he played 6 years of pro in Europe. He coaches in Calgary now and genuinely enjoys helping kids understand all the options available to them, not just the obvious ones.

Family Advisor
COLTON SPARROW
📍 Vernon, BC
+1 (250) 307-6311

Colton's been on every side of this. Four years in the BCHL, NCAA scholarship to the University of Alaska Fairbanks, finished his Psychology degree at the University of Regina, then played pro in the ECHL and Sweden. After hanging up the skates, he became the director of player recruitment and development for the Vernon Vipers in the BCHL, and coached at the CSSHL level with the Rink Kelowna Academy. He's recruited players, he's been recruited himself, and he's coached kids through the transition. When he tells a family how the process works, it's from experience.

Family Advisor
MICHAEL FOX
📍 Chicago, IL
+1 (217) 494-5292

Michael grew up in Springfield, IL and went on to play at the University of Illinois. He began his coaching career as the head coach and general manager of the University of Illinois Fighting Illini (ACHA II) in the 2023-24 season. In 2024-25, he served as the video coach intern for the Bloomington Bison's inaugural ECHL season. Fox also serves as a Tracker for Clear Sight Analytics, where he analyzes over 85 NHL games per season, and as the goaltending coach for Notre Dame College Prep Hockey. Michael holds a master's degree from the University of Illinois in Recreation, Sport and Tourism.

Client Manager & Performance Coach
SEAN SKAHAN
📍 Andover, Minnesota

Sean spent 13 seasons as Head Strength & Conditioning Coach for the Anaheim Ducks, where he won the 2007 Stanley Cup, and 6 seasons with the Minnesota Wild. He's also worked with Boston College and the University of North Dakota in the NCAA. A published author (Total Hockey Training), Sean brings 20+ years of elite-level player development expertise to every ISM client through customized performance programs. He also serves as ISM's client manager for the Mid-West USA region.

NA
Family Advisor
NICK ABBOTT
📍 St. John's, Newfoundland
+1 (709) 468-8869

Nick grew up in rural Newfoundland and took the long road through the game. Three years at Ontario Hockey Academy, then Junior A across four leagues: the BCHL, CCHL, OJHL, and MHL. He finished with a season playing professionally in Sweden. That kind of path gives you a real understanding of how many different routes actually exist for players, and what each one demands. Off the ice, Nick is a part owner of Vision Hockey Group, a well-established development program in Newfoundland. He's spent over a decade working privately with players at every stage, from kids just figuring it out to guys preparing for the next level. Between his playing career and his years of on-ice development work, he knows what it takes to make a player's game more efficient and where the real opportunities are. He helps families cut through the noise and make decisions they feel good about.

Family Advisor
MICHAEL CROWLEY
📍 Buffalo, NY
+1 (716) 866-0183

Michael hails from Buffalo, New York and brings experience in the AAA minor hockey leagues in New York and Ontario. Through his experience playing in the Jr. Sabres minor hockey organization, NAHL, USHL, NCAA and finishing his minor pro career in Europe, he brings knowledge to what leagues would fit the player best and the recruiting process of each league. Michael strives on communication and getting the player to the next level through player development, his own experiences and the understanding of different pathways/routes for each player to achieve their goals.

NV
Family Advisor
NICK VALA
📍 Ottawa, ON
+1 (613) 898-8252

Nick grew up in the Ottawa area, where he played junior hockey and developed a deep appreciation for the game and the experiences that shape a player's journey. His focus is helping players and families navigate the hockey landscape by providing guidance throughout the recruitment process and ensuring players are positioned for the best opportunities both on and off the ice.

AC
Family Advisor
AARON CLANCY
📍 Boston, MA
+1 (617) 401-1029

Aaron is a born and raised Massachusetts native who played MIAA hockey at Catholic Memorial in West Roxbury, MA and NCAA Division III hockey at Westfield State University, where he was also a member of the NCAA baseball team. After his playing days he coached both half-season and high school hockey in Massachusetts. Aaron's focus is on Massachusetts and New England born players, helping them navigate decisions and opportunities in hockey.

Family Advisor
PAOLO DE SOUSA
📍 Montreal, QC
+1 (514) 290-3883

Paolo has been coaching and developing players for over a decade. He came up through Harrington College and Ontario Hockey Academy, played junior in the OJHL and GOJHL, then spent time at the University of Oklahoma and coaching throughout the Montreal area. He just wrapped his fourth season in Europe, where he led the Baden Rhinos to a championship in Germany. Now he's heading into a head coach role with ERC Lechbruck. He's a player, a coach, and a mentor, and his experience across North America and Europe gives him a perspective most advisors don't have.

READY TO FIGURE THIS OUT?

No pitch, no commitment. Just a conversation about where your kid is at and what the realistic options look like. Most families hear back the same day.

Talk to an Advisor → info@importsports.ca